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Fashion 411: Amy Peterson, Rebel Nell


Runway Lansing
300 S Washington Sq, Ste 100 48933 Lansing United States
Amy, an attorney, moved to Detroit in 2007 to pursue her childhood dream of working in the sports industry. The experiences Amy had as a new 'Detroiter' made her fall in love with the city; Detroit quickly became her home.

Living next door to one of the city's most well-known shelters gave her a unique opportunity to get to know the residents. During walks with her dog, Elbie, Amy began to build relationships with a few of the women and learned of the situations that led them to the shelter. Many of the women shared stories of emotional, physical and financial abuse that they suffered. They shared of their decision to leave their situation behind even though it meant seeking relief in a shelter. The inspirational stories they shared with her were the catalyst for creating Rebel Nell. Amy wanted to provide women in shelters with an opportunity to lead an independent life. She believed that employment paired with financial literacy, business education and a focus on life wellness would help them regain confidence in themselves and lead them on the path to success.

About Fashion 411

The Fashion 411 speaker series is designed to highlight individuals sharing their stories of success as well as their failures. Learning from others is critical to the success of budding entrepreneurs and this series is designed to motivate, inspire, and teach start-ups in the fashion industry and beyond.